How to change the price for a simple product
Go to Inventory, click on Simple to filter products
Scroll to the right to view the Price column. Since this product is sold on Woocommerce only, you can edit the price under the Woocommerce price column. Click on it, enter the desired price and click Enter to save it.
You can also change the price by opening the product (click on its title), scrolling down to the Product Info section where you will see a Retail Price field and adjusting the price there:
How to change the price for a merged product
Go to Inventory, click on Merged to filter products
In the example below we have a merged product that is sold on Wix and Etsy. If you want the product price to be different in each store, you can edit the pricing individually for each marketplace.
If the pricing must be the same, you can change the price for both stores in bulk under the Retail Prices column. Changing the price there will change the prices for both marketplaces at the same time:
NOTE: if the currencies in which pricing is displayed in each sales channel are different, changing Retail Price doesn't change the currency, only the number.
You can also change the price by opening the product (click on its title), scrolling down to the Merged Products section, and either changing prices individually for each marketplace:
Or changing them in bulk by entering the price for both in the field under both retail prices:
How to change the price for a bundled product
Go to Inventory, click on Bundled to filter products
Click on Retail Price, enter the desired number and click on Enter
You can also change the price by opening the product (click on its title), scrolling down to the Bundle/Kit Product section where you will see a Retail Price field, and adjusting the price there:
If you want to change prices for the individual bundle components, scroll down to the
Components section, click on the product name of the component:
It will take you to individual product's page where you can change the pricing: